Cultural Strategies

25th May International Business Womens Luncheon – Melbourne

How can you convert Asian Clients into Long Term Profitable Business Alliances and Social Advocates?

Are you and your business peers doing more local and international business deals with Australian Asian businesses?

Do you wonder WHY some of your apparently highly in demand and profitable deals go down your "office drain pipes" instead of flourishing in today's 21st Asian century environment?

How do you Implement Intellectual Property Protection in Diverse Asia Pacific Cultures?

What is Intellectual Property?

1. Copyright – an artistic or creative work such as film, book, music, software or broadcast, data sets, databases, web copy

2. Trademarks – protecting your logo and brand in the marketplace

3. Patents – an invention involving a product or process

4. Designs – the shape or appearance of a product, object or package

5. Confidential Information – duty of non disclosure in commercial relationships.

6. Trade Secrets – protecting formulas, recipes

The BIG Question is "How can you and yor organisation implement intellectual property protection effectively in diverse and complex Asia Pacific cultures?"


· Are you planning to expand into Asian markets to grow your business?

· Are you uncertain of what your next steps are to a profitable “AusAsian” business? Are you ready to proactively manage your forthcoming and/or ongoing challenges in growing your Asian business?

· Are you struggling to build lucrative relationships with your Asian clients, business partners and/or employees?

Lost your Million Dollar Deals with Asian clients – How To Turn it Around

I was at a recent Business Forum and was talking to numerous very successful and established Western business owners(from Australia, Europe, America). We were all VIP delegates by special invite only as this event was reserved  for diverse businesses with Asia focused business engagements.

We were all catching up on some local and Asia Pacific news and then one of them asked me,

" Rachael- I am having so much difficulty to close my "Million Dollar deals" with the Asian prospects in China, Malaysia, Japan and Singapore. WHY are they so difficult to convince and negotiate with ? I am so lost and tired of the waiting game and series on endless negotiations with no win-win results. Tell me how my key leadership team and I can navigate around those cultural & tricky blunders that we had probably made to pull over the line of very profitable long term deals".

Is this frustrating business experience sounding familiar with you too?

Don't panic!. You are not alone.

Many Western businesses are venturing into Asia for the golden opportunities with the Asian clients  who are seeking for valuable and high quality  financial services , education. training and consulting sectors.

How to achieve win-win collaboration with your Asian Clients

What is business etiquette?

In simple terms, business etiquette is just a transaction that is carried out through logical moves and counter-moves, offers and counter-offers, a written and signed contract and a handshake. This is the norm for doing business in the Western world where policies, processes and contracts are done up to formalise each purchase or sales transaction.

Is this sufficient to close those lucrative Million Dollar Deals with our Asian business partners and clients?