How to achieve win-win collaboration with your Asian Clients

What is business etiquette?

In simple terms, business etiquette is just a transaction that is carried out through logical moves and counter-moves, offers and counter-offers, a written and signed contract and a handshake. This is the norm for doing business in the Western world where policies, processes and contracts are done up to formalise each purchase or sales transaction.

Is this sufficient to close those lucrative Million Dollar Deals with our Asian business partners and clients?