Long-Term Win-Win Business Relationships in or with Asia

As an Australian with Asian heritage, I have been often asked by my Australian counterparts, clients and friends, ” why do you need to worry about culture – after all we live in a globalised world. Isn’t business the same everywhere?”

From the Asian investors and friends, they would asked me, “How can we do win-win business deals with Australians when they do not understand our Asian culture in our own Asia market?”

The answer is actually “NO” and the reason is more deep-rooted than you might think. It is not simply about business etiquette.