Firstly, we would ask “What is ‘culture’? “
In terms of cross cultural awareness in different countries, culture means the way people live their lives together as a group. Culture is the system of beliefs, values, and behaviours shared by a group of people. This would include the local language, religion, food, clothing, social relationships and politics. You could think of culture as the lens through which you view the world that makes sense of what you see.
Why do you need to be able to understand different cultures?
As the business world become more global every day, this is so important in today’s business, workplace and social environment.
Communicate Effectively With Your Cross-Cultural Clients, Business Partners and Employees.
Are your customers or business partners from diverse cultures?
Are you getting the best from your multicultural teams?
Is Asia going to be a bigger part of your business over the next few years
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